Welcome to Eva Enger Design!
The website is officially up. The blog is officially up. And here we are, up and running! It has been a longtime dream of mine to start my own business. And, with my recent move up to the Bay Area from Los Angeles, it was my chance to give it a whirl. After working for an amazing candle company, focusing on packaging, I was able to form a strong foundation of design tools to help push me forward and take a leap. My art director gave the designers a lot of freedom with our projects, so we were essentially able to research, come up with an idea, and develop it. It was the best approach because it allowed us to use our imaginations, follow trends and really develop the story we were trying to get across with each and every product. Though, don't get me wrong, of course there were projects along the way that we didn't necessarily want to work on. But those projects allowed me (and I would venture to say all the designers) to struggle, go through the trial and error process, and learn to approach things in a way that would get us out of our comfort zone.
And here I am, out of my comfort zone. Writing a blog post for virtually anyone to read. About my work, that virtually anyone can criticize. It's a vulnerable place on the "intra-nets". With my blog, my hope is to write about current trends in the industry. New designers, new techniques, new websites. All while interlacing my current projects and day to day design work.
If you're interested in following along, please subscribe! I hope you enjoy.